WQED Enriches the Community

Make a Big Impact With a Future Gift

By Deborah L. Acklin, President and CEO

Deborah L. AcklinWQED and public media do what no other media can do: provide extraordinary multimedia programming for free to the public through television, radio, online, and in the community. WQED can only accomplish this thanks to the generosity of our donors.

Through the power of PBS and local projects and partnerships, WQED educates children and families through a rich tapestry of programming and initiatives on television, on radio, online, and with boots-on-the-ground projects in communities throughout southwestern Pennsylvania.

A national leader in education, WQED positively impacts thousands of families each year through our acclaimed Ready To Learn initiatives. Educational projects that WQED leads partner with local schools and libraries to build critical skills and prepare children for school and lifelong learning.

WQED is a legendary television station in the public media world and was the very first publicly supported, community-owned, educational station in the country. It was the television home of Mister Rogers' Neighborhood, which changed children's television forever. WQED is the creator of nationally-acclaimed documentaries and local programs that examine the world around us, celebrate different cultures, and highlight Pittsburgh and its people. With national attention on the opioid crisis, WQED and Pennsylvania Public Media stations are taking a lead on programming related to the prevention and treatment of opioid addictions, as well as resources available for addicts and their families.

WQED-FM 89.3 is one of the few public all-classical music stations in the country and has been the official media supporter of the Pittsburgh Symphony Orchestra since going on the air in 1973. Today, the radio station highlights local musicians, composers, and groups that may not otherwise get exposure. WQED-FM exports the Pittsburgh Symphony through Pittsburgh Symphony Radio, which is produced by WQED-FM and distributed through Public Radio International to more than 100 stations nationwide.

Community is at the heart of WQED. Your support continues the legacy of the first families who donated $2 each to get WQED on the air in 1954. WQED celebrates our 65th anniversary this year, and with your support, we hope to benefit the community for many years to come. Explore the giving options highlighted on our Planned Giving website and contact Jui Joshi at (412) 622-1386 or jjoshi@wqed.org if you have any questions. We welcome the opportunity to discuss the choices that best meet your interests. Thank you for being a part of the community that sustains and strengthens WQED!

A charitable bequest is one or two sentences in your will or living trust that leave to WQED Multimedia a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

"I hereby give $x.xx to WQED Multimedia, a 501(c)(3) charitable organization, incorporated in Pennsylvania with its headquarters at 4802 Fifth Avenue, Pittsburgh, PA 15213."

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to WQED or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to WQED as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to WQED as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity is a simple contract between you and WQED where you agree to make a gift to WQED and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

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